You have some profitable blogs that are rapidly picking up in popularity. Your views are in demand. Time is finite, and you can’t personally cope with all the writing. There’s no other viable option but to outsource the work. Freelancers? That is something you need to keep in tow and put in some serious reality checks to make sure that you don’t end up with a deluge of problems and complications that could ensue from having to outsource your work.
THERE ARE NO GUARANTEES
Be totally realistic and get a firm grip on the situation from the get-go. There is no assurance your freelancers will be able to deliver the goods with the quality, consistency, reliability and time frames that you are looking for. While you certainly do not want to be strapped to your favorite blogging chair as if awaiting death by electrocution, you also would not want to be imperiled by the vicissitudes of irresponsible freelancers who don’t give an honest damn about helping to maintain your reputation and integrity with your ardent blogging fans! To be brutally blunt and candid, dodgy freelances come in hordes and are easily more than the proverbial dime a dozen.
THE PITFALLS TO AVOID IN OUTSOURCING TO FREELANCERS
To begin with, you need to consider your economies of scale when hiring freelancers. You don’t want to outsource work that you can easily cope with yourself even if it means a little more time involvement on your part. Hire only what you consider necessary so you can maximize your revenues.
Then, most importantly, you are the Brand and the Persona for your online personal vehicle, be it a website or a blog. Are you able to find the right freelancers to maintain the consistency, tone-of-voice, impeccable quality, sensitivity and sensibilities that you have managed to instill in your blog that has now enamored itself to your ardent supporters?
In other words, are your freelancers made from the same mold of cognitive thought, quality, and creative excellence? Are they instinctively intuitive and driven the right way as you are? Remember always that your Brand Identity, Brand Presence, and Brand Culture are vicariously at stake when you leave the key tasks to questionable freelancers who do not have the requisite passion, skills and discipline to deliver nothing but the absolute best. Second to none.
MAKE SURE THEY’VE GOT ALL IT TAKES TO DELIVER THE BEST YOU WANT
Regardless of whether it’s a piece of creative writing, a logo, a visual layout or a video edit that you need, be uncompromising when it comes to sourcing the right freelancers with the right attitude and aptitude. Besides the required best skill-sets that are vital to the execution of the tasks at hand within the specified time frames. There is, after all, no substitute for quality.
PUT THEM THROUGH THE VETTING PROCESS THOROUGHLY
It’s perfectly acceptable, in fact necessary, to keep your freelancers on a short leash while they have yet to prove themselves fully. Some may get off to a fabulous start, but as time goes on, the efficiency and the quality begin to deteriorate. Never ease up on them until they are totally consistent in every are of the work you assign them. A great freelancer with integrity and discipline will always enjoy the rigor of the challenges, and come back asking for more! These you must cherish and do right by as they are the invaluable gems as opposed to the counterfeit baubles that have a false glitter. All that glitters is not necessarily gold!
GET TO KNOW YOUR FREELANCERS WELL TO SIZE THEM UP PROPERLY
To make sure the freelancers you are intent on hiring are on the same page as you, it is well worth investing some invaluable time to acquaint yourself properly with them. You need to know how they are wired. Talent and proven skills by themselves are not sufficient to seal the deal. Engage with them to see if they are honorable and with integrity. The chopper needs to come down unhesitatingly should you detect even a slight vestige of anything that makes you uneasy about their demeanor and conduct. An honest person would have absolutely nothing to hide!
Finally, remember that the knife cuts both ways. If your freelancers are performing like the goose that lays the golden eggs, reciprocate accordingly to make them feel fully appreciated once they’ve proven they can, and do, deliver the best that you need consistently without any bumps and grinds!